03.10.2008, Munich/London/New York – After one year in beta phase, itsmy.biz (www.itsmy.biz) launches the largest social advertising network in the mobile space with a reach of 4 million people in the mobile internet by now.
Who can be reached with mobile social advertising? itsmy.biz reaches 54% male and 46% female mobile internet users from all carriers, mainly between 16 and 42 years old in the US and Europe. The new target group is: digitally active everywhere.
“The mobile phone is the only medium, that is always ON and with you and it has a wider reach than TV. Mobile social advertising is more personal than any other type of advertising: people can directly interact with brands and products. Whenever and wherever they are, commercial campaigns will reach them.” says Antonio Vince Staybl, CEO.
The rich media enabled network focuses on three advertising formats: animated full colour banners, mobile site- and content branding as a well as mobile video and mobile TV. The initial offer is attractive for brands, products and media agencies who want to experience the mobile social advertising space: Prices are fix till end of 2008. CPM banners for the US are at 4$, all US carriers. US mobile video channels can be booked for 40$ CPM. Banner CPM in the UK is 3 £, TV CPM 50 £ for all campaigns booked directly via www.itsmy.biz .
Banner click-through-rates (CTR) are as high as 2.5%, itsmy.biz offers tips for effective banner advertising - like frequent changes of style and design – and combines this with intelligent banner serving. During the beta phase Mobile TV and video gained the most user attraction, every video had been watched 3.5 times in average on mobile phones. Beginning of 2009 itsmy.biz will launch the world’s first mobile social advertising bidding system for the UK.
Gofresh based in Munich (Germany), who runs itsmy.biz, tested the platform with world leading media and creative agencies more than one year in US and Europe and served already more than 1 billion ads.
"For the first time a new media format combines all facets of conventional one-way media like radio, TV and newspaper in one device, for immediate response. Mobile and personal." says David Mayerhofer, Creative Director itsmy.biz.
itsmy® is a brand of Gofresh
About Gofresh
Mobile user generated content and mobile social networking pioneer Gofresh GmbH (Munich, New York, London, Madrid) operates with a strict mobile web only vision. Gofresh co-operates with leading mobile operators and all key players in mobile advertising all over the world.
Contact:
GOFRESH GmbH
Munich - New York - London - Madrid
Headquarter: Lilienstrasse 7 81669 Munich / Germany
Tel US: 212-672-1736
Tel Europe: +49 89 45867 502
Online: www.gofresh.de; www.itsmy.com
Mobile WEB: http://mobile.itsmy.com
Email: press@itsmy.com
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